For your girlfriend or wife
If she spends the day at a desk and complains about her neck and shoulders, go for a firm-pressure massage, 60 minutes. If she is under pressure and can't switch off, a gentle full-body massage of 90 minutes works better — it lasts long enough for the body to actually let go. Ninety minutes is a better investment here than a pricier one-hour treatment.
For your boyfriend or husband
If he trains, give the medium-pressure recovery massage — it is the one massage men ask for again on their own. If he doesn't train but sits all day, go firm. Gentle massages usually miss with this group, because afterwards it feels to them as if nothing happened.
For your mother
Parents are the group that never buys this for themselves, so the gift carries double the weight. A gentle full-body massage of 60 or 90 minutes is the safe choice. If she struggles with her legs and swelling, a foot massage is short, cheaper and lands surprisingly well.
For your father
Almost always the back and neck, almost always firmer pressure. If you're not sure he will even go, take the partial back massage — it is short, it doesn't feel like a big production and it is easier to accept. After the first time they usually move on to a full massage by themselves.
For a colleague or your boss
A work gift needs to be neutral: a voucher for an amount beats a chosen massage here, because it assumes nothing about the body of the person receiving it. If you need a company invoice, the tax number goes in the cart and the receipt arrives in the same email.
For two — an anniversary or New Year
The couples massage is done in one room, at the same time, with two therapists. It is a gift remembered as an evening out rather than a treatment — which is why it is more convincing for an anniversary than anything that fits in a box.