31 DecemberNew Year
December is the strongest gift month of the year and the only one where vouchers are bought three and four at a time — for family, for a team, for close friends. If you want to print the voucher and slip it into a card, get it by 30 December. If not, eleven in the evening on the 31st is early enough.
7 JanuaryOrthodox Christmas
Christmas is a quieter occasion than New Year and the gift is usually single but more considered. Longer massages work best here — ninety minutes rather than sixty — because what is being given is calm, not an event.
14 FebruaryValentine's Day
The couples massage is the only gift that day which isn't eaten and doesn't wilt. It is done in one room, at the same time, with two therapists. Slots around 14 February fill up first — you can take the voucher on the day itself, but book the slot as soon as you have it.
8 MarchInternational Women's Day
The day Belgrade buys the most flowers that wilt within three days. A massage costs the same and lasts until it is used. If you are giving to colleagues, a voucher for an amount is safest because it assumes nothing.
any timeBirthday
The one occasion that doesn't wait for a calendar. If the person has been here before, give a longer treatment than the one they took last time — that registers more than a pricier one-hour massage.
your dateAnniversary
An anniversary calls for time together, not an object. A couples massage is remembered as an evening out, and that makes it more convincing than anything that fits in a box.