More and more Belgrade companies come to us with the same sentence: "We want something for the team, but not another gym membership nobody uses." It is a fair concern. Teams from IT, agencies, sales and manufacturing have gone through our studio in Vračar, so after a few years of working with them we know fairly precisely what happens once a company gives its employees access to massage.
This is not a sales leaflet. It is the view from our side of the counter: when people actually show up, which treatments they book, where companies usually get it wrong and what it really costs per month.
When HR describes their previous attempt, three reasons repeat almost word for word:
A benefit that survives has the opposite properties: it is available all month, the employee starts it themselves, and nobody in the company keeps a record of who went and when.
The expectation is almost always the same — "people will take relaxing massages". In practice it is different. The most requested treatments target the neck, shoulders and upper back, a direct consequence of sitting, screens and phones. Right after them come stronger-pressure treatments for people who train, and only in third place is classic relaxation.
Appointments fill up on weekdays after 6 pm and on Saturday mornings. Almost nobody comes during working hours, even when the company explicitly allows it. That is why the benefit should not be set up as an office event, but as something a person uses when it suits them. The full treatment menu stays open — employees do not choose from a shortened "corporate" list.
The model is deliberately simple. The company pays a monthly membership fee per employee, and every team member gets a personal card in their own name. With that card they get a fixed 500 RSD discount per person on every treatment, with no limit on the number of visits during the month. No vouchers that expire, no approvals, no lists to send before each appointment.
The same principle stands behind our membership for private clients. The only difference is who pays for the card — in the corporate version that is the employer.
To be concrete, without marketing arithmetic:
Realistic take-up in the first months is around half the team. After that it grows, because the benefit spreads by word of mouth — people in the office talk about the treatment, not about the card. Current treatment prices are on our price list, so the saving is easy to check in advance.
Runway is a single studio and covers Belgrade. Companies with teams in Novi Sad, Zagreb, Sarajevo or Podgorica need the same benefit to work everywhere, and one salon cannot offer that. That is why the corporate part of the program now runs through the regional salon network B2B Masaža, in which Runway is the partner studio for Belgrade — the same card works in every salon in the network, and the company signs one contract instead of five.
If you run HR or benefits, that is where you will find the details about the wellness benefit for companies and the comparison of models for corporate massage — including the difference between a therapist coming to the office and a membership card for a network of salons.
No. The company pays the membership, the employee uses the card if and when they want. There is no minimum number of visits and no reporting back to the employer.
No. The employer only receives total take-up of the benefit, with no names and no dates. Individual appointments are private to the employee.
Yes. The discount is 500 RSD per person, so a treatment for two is 1,000 RSD cheaper. An employee can bring a partner.
There is none. The program works the same for a team of three and for a company of a hundred, because the membership fee is fixed per person.
The fastest way to judge a benefit is to try it yourself. Come in for one treatment, see the studio and the way we work, and only then decide for the team — an HR manager who has been on the table explains the benefit far more easily to everyone else.
Book an appointment or write to us through the contact page and we will come back with a proposal for your team within 24 hours.
Recommended treatments at Runway studio in Vračar for this topic:
Once a month, every two weeks, or only when it hurts? A guide to a regular massage rhythm in Belgrade — how often, why it works and how to keep it.
Dug put do mora, red na granici, klima koja ledi dok napolju gori — telo stigne ukočeno. Zašto stradaju baš leđa i noge i kako masaža vrati telo u ravnotežu.
Beogradske vrućine i dugo stajanje ostavljaju noge teške i otečene. Zašto se to dešava, kada je bezopasno i kako masaža vraća cirkulaciju i lakoću.
